Linkable Asset Creation: Make something Irresistibly Click-Worthy!

Linkable assets are the pieces of content that gets everyone talking, sharing, and—most importantly – linking. But creating one is not about just slapping together a blog post and hoping for the best. It’s an art, and perhaps a little bit of wizardry too.

Here’s your guide to creating linkable assets that demand attention.

What Exactly Is a Linkable Asset?

Before we start, let’s clear up what a linkable asset actually is. Simply put, it’s a piece of content so good, so valuable, and so compelling that people can’t help but link to it. This fall into the off-page SEO category Think:

Infographics that explain complex ideas in a way even your grandma could get.
Data studies that make you the source everyone cites.
Interactive tools like calculators or converters.(one of our favourites)
Expert guides that are longer than War and Peace (but way more interesting).

To put it simply – give your audience something they can’t resist. And no, cat videos don’t count!

Why Should You Care About Linkable Assets?

Because backlinks are the backbone of SEO. They’re the internet’s version of a standing ovation, signaling to search engines that your site is the real deal. The more high-quality links you have pointing to your content, the more likely you are to rank higher on Google’s ever-elusive first page.

How to Create Linkable Assets People Can’t Ignore

Creating linkable assets isn’t rocket science – but it does require some thought and some strategic action. Here’s a practical guide to get you started:

1. Know Your Audience (and What They Obsess Over)

You wouldn’t pitch vegan recipes to a BBQ enthusiast, right? Understanding your target audience is key. Use tools like:

Google Analytics to dig into what’s already working.
AnswerThePublic to uncover what people are asking.
BuzzSumo to spy on trending topics in your niche.

Figure out their pain points, curiosities, and guilty pleasures – and then create content that caters to those.

2. Make Data Your Best Friend

People love stats almost as much as they love free Wi-Fi. Whether it’s original research or a fresh take on existing data, numbers lend credibility. Use tools like:

Statista or Ahrefs Content Explorer to find reliable data sources.
Google Sheets to organize and analyze your findings.
Flourish for creating stunning charts and graphs.

Pro tip: Sprinkle in some surprising stats to make jaws drop (e.g., “95% of marketers admit they’ve Googled themselves – yes, this really works!”).

3. Choose the Right Format

Not all content formats are created equal. Your audience might drool over an infographic but scroll past a video. Here’s how to decide:

Infographics: Perfect for simplifying complex topics.
Interactive Tools: Great for practical, hands-on audiences.
Case Studies: Ideal for showcasing expertise and results.
Ultimate Guides: Your go-to for evergreen, comprehensive content.

4. Make It Visually Irresistible

Looks matter – at least when it comes to linkable assets. Even the most groundbreaking insights will flop if they’re presented in Comic Sans. Use design tools like:

Canva for simple, user-friendly graphic creation.
Figma for more advanced design work.
Adobe Illustrator if you’re feeling fancy.

Keep it clean, keep it professional, and for the love of SEO, keep it mobile-friendly.

Tools to Spread the Word

Creating a stellar linkable asset is only half the battle. Getting it seen is where the magic happens. Here’s your starter toolbox:

Ahrefs or SEMrush for finding potential backlink opportunities.
Hunter.io to track down journalist and blogger contact details.
Pitchbox/ prowly for streamlined outreach campaigns.
Hootsuite or Buffer to promote your content across social media platforms.

Quick Wins for Linkable Asset Creation

If you’re short on time (or patience), here are a few shortcuts:

Curate data from multiple sources and present it in a new, digestible format.
Revamp old content into fresh linkable assets (e.g., turning a blog post into an infographic).
Piggyback on trending topics to create timely, relevant content.

Final Thoughts: It’s a Marathon, Not a Sprint

Creating linkable assets isn’t about throwing spaghetti at the wall and seeing what sticks. It pays to be intentional, strategic, and a little bit bold. The payoff? A flood of backlinks, a boost in search rankings, and maybe even a few high-fives from your team! We can help you with this!